PRODUCED IN PARTNERSHIP WITH
Peko Lin
Senior UI/UX Designer, Snowprint Studios
Peko Lin is a Senior UI/UX Designer at Snowprint Studios, currently shaping the user experience for Warhammer 40,000: Tacticus. Blending a unique background in contemporary art and game design, they have an extensive track record of shipping impactful features across multiple platforms—including mobile, PC, Switch, VR, and Apple Vision Pro. Having honed their skills at industry leaders like Wooga and Ubisoft, Peko excels in end-to-end UI/UX workflows from initial wireframes to game engine implementation. They are currently focused on the practical intersection of design and AI, exploring how automation can streamline production pipelines without compromising design integrity.
Beyond the Hype: How AI Is Really Used in Game UI/UX
Figma killers, instant icon generators, automatic layouts—we've all seen the headlines. But what actually happens when these AI tools enter real game production?
This panel brings together four experienced UI/UX designers with completely different approaches to AI. From using AI as a simple day-to-day assistant to building highly automated creative and marketing pipelines, each panelist represents a different point on the AI adoption spectrum. Instead of debating AI's future, we'll compare what actually works today, where the tools still fall short, and why different teams have arrived at very different workflows.
Take away:
-Understand the real spectrum: See how AI adoption actually looks in active game UI/UX production.
-Identify the sweet spots: Learn which design tasks benefit from AI today—and which still strictly require human expertise.
-Get a realistic outlook: Gain a practical perspective on how AI is reshaping design tools, workflows, and long-term careers.