PRODUCED IN PARTNERSHIP WITH
Mikita Fedarenka
Creative AI consultant. Founder, derived.pro
Mikita Fedarenka is a Berlin-based Creative Director with 20 years in game development and over a dozen shipped titles, including genre benchmarks like June's Journey and Agent Alice. His career spans art direction, UI design, and production-pipeline work across studios such as Wooga, Ten Square Games, and Moonlit Games, which he co-founded. He now builds his own AI-native creative tools, derived.pro and Clustrd, designing the UI workflows that bring generative AI into real production pipelines from gaming to fashion ecom.
Beyond the Hype: How AI Is Really Used in Game UI/UX
Figma killers, instant icon generators, automatic layouts—we've all seen the headlines. But what actually happens when these AI tools enter real game production?
This panel brings together four experienced UI/UX designers with completely different approaches to AI. From using AI as a simple day-to-day assistant to building highly automated creative and marketing pipelines, each panelist represents a different point on the AI adoption spectrum. Instead of debating AI's future, we'll compare what actually works today, where the tools still fall short, and why different teams have arrived at very different workflows.
Take away:
-Understand the real spectrum: See how AI adoption actually looks in active game UI/UX production.
-Identify the sweet spots: Learn which design tasks benefit from AI today—and which still strictly require human expertise.
-Get a realistic outlook: Gain a practical perspective on how AI is reshaping design tools, workflows, and long-term careers.