Maximilian Andrews
Product Marketing Manager
Max is Product Marketing Manager for Software Products at HARMAN Automotive, where he leads go-to-market for the company's SDV portfolio — including its in-car app store, OTA, virtual testing, and automotive hypervisor solutions — translating complex platform technology into clear value propositions for auto makers and 3rd party content providers. Before HARMAN, he spent three years at NIO as European Pricing & Intelligence Lead, shaping localization, positioning, and go-to-market strategy across European markets. He began his career in automotive strategy consulting at Accenture, working on connected services portfolios and connectivity strategy. Max holds two Master's degrees in Business Administration and Innovation Management, and combines deep automotive-industry fluency with a data-driven approach to product and marketing strategy.
From Phone to Vehicle: Bringing Your Android App to the Car with HARMAN Ready Link Marketplace
Your Android app already runs on millions of phones. But the car is the next screen, and it's a different game. Automotive-grade requirements, OEM certification, safety constraints, and fragmented in-vehicle ecosystems make it hard for app developers to break in.
This session shows how HARMAN's Ready Link Marketplace gives Android app providers a single path to get discovered, certified, and deployed across multiple OEM infotainment systems — without building a bespoke integration for every automaker. We'll also cover Ready CQuence Loop, HARMAN's cloud-native validation solution, and how it lets developers validate and test their apps against real vehicle environments before they ever touch a physical car.